CCL Canada PSA during Stanley Cup on Sportsnet
In 2015 CCL-Canada partnered with Barbara Bergen of Luxx Media to produce three Public Service Announcements (PSAs). Costs were covered by a crowdfunding campaign supported by many CCLers. The PSAs were based on messaging from Tom Rand’s book, Waking the Frog. Barbara put together a stellar team of media professionals who created the ads. CCL Canada's ads first aired on national television for a small fraction of their real dollar value in the lead-up to the Paris Climate Negotiations and Canadian federal election in 2015. In December 2016, two of the PSAs (PSA#2 and PSA#3) were launched again on national TV on Sportsnet National and Sportsnet 1. Sportsnet also committed to running the PSAs for free into early 2017, even though our paid slots will have run out by then. Using final monies left over from our original crowd-funding campaign, Sportsnet will be airing PSA#3 at a fraction of the cost during the NHL Stanley Cup Playoffs. Be on the lookout for our PSAs Canada! |